Springfield Properties Creating a Tailor made Home for an off the peg price.

Springfield Properties this week launched the innovative new ‘Choices at Springfield’ programme. This unique approach to selling houses will see homeowners given the freedom to customise an extensive list of significant features in their new home, all within the standard price.

When it comes to buying a new build home, there is a wide range of builders to choose from, offering a broad selection of home styles. But none, until now, truly allowed buyers to tailor homes to suit their own taste and needs. Larbert-based house builder, Springfield Properties, is rolling out a new consumer programme, which has been delighting home buyers in the north of Scotland for 20 years, across all 12 of its sites in Central Scotland.

Springfield Properties’ Chairman Sandy Adam studied other industries to see how they market products and respond to individual requirements and took inspiration for the ‘Choices at Springfield’ model from the car industry. He said, “Car manufacturers give you all manner of choices and options, as well as great warranties and after-sales service.

“As house builders, we believe you should expect even more from us, especially when you are paying up to 20 times as much for your home as you would a car. In practice, this means offering an unrivalled level of choice that is new to house building.”

The programme is successful at Springfield’s developments in the north east of Scotland and will now be available to all new customers. ‘Choices at Springfield’ allows customer to adjust the floor plan of their home, adding or removing internal walls, to suit their lifestyles. Customers are also able to select from a rainbow of colours for their internal walls, and choose where they want radiators and wall sockets.

Finally, customers are invited to visit an independent showroom to design their dream kitchen and to choose tiles to their individual taste. It is only when the customer has finished planning their new home, that the builders start work.

Sandy adds, “When you buy a new car, you get a huge choice of engines, colours, trims and optional extras. I think our clients should expect even more choice when they buy a new house from us. ‘Choices at Springfield’ provides exactly that.

“When I started building new homes over twenty years ago, I asked myself what I needed to do to make sure people would choose my homes over my competitors. I decided that looking after my customers was the answer. Building each customer the home they really wanted, just the way they wanted it, guaranteeing a high quality build and providing great customer service before and after the sale.

“More than 2,000 satisfied customers later, the philosophy is the same. Springfield doesn’t charge any more than anyone else, we just work differently.”

In addition to 'Choices at Springfield', which allows house-buyers the opportunity to tailor their home to suit their needs, the Springfield ‘Options’ programme offers a range of additional features to choose from, such as down lighters, sun lounges, or even solar panels, to make every new home truly bespoke.

Springfield Properties currently has 12 developments across the Central Belt, from Dalkeith in the east, to Kilwinning in the west. Featuring a range of houses and apartments that start from an incredibly low £99,000. For further information, please visit www.springfield.co.uk or call 01324 555536.